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Summer Institutes

 

Mount Paran Christian School 

Kennesaw (Atlanta), Georgia 

Take part in the opportunity to discuss marketing, admissions, and development with fellow CESA colleagues! 

Look to the sidebar on the left for hotel and transportation information.
Price:  $175/person

Group Discounts
Groups of 3 or more from the same school - 10% off
Use the discount code GROUP2017.

Groups of 5 or more from the same school - 20% off 
Use the discount code LGGROUP2017.

A member from each department (development, admissions, and marketing/communications) at the school - 20% off 
Use the discount code ALLIN2017.

Schedule:


Monday, June 19, 2017 

 

3:00pm - Shuttle pick up at hotel 

3:30-4:15pm – Welcome & Introductions 

4:15-5:50pm - Walking Tour of Campus

5:50-7:00pm – Reception

 

Walking Tour Groups – Reflections from the Year

What did God do this year in your school?

Highlights of the Year

Challenges of the Year


7:00-7:45pm - Dinner together in Grand Foyer at Mt Paran

7:45pm – Keynote – Kenn Kington

 

Tuesday, June 20

 

 Breakfast at Hotel

8:30am - Shuttle pick up at hotel

8:45-10:30am – Group Activity facilitated by Andi Holbrook, Director of Development, Brentwood Academy -- How Advancement teams work together

Chorale Room

 

10:45-12:00pm

Session 1

Development

Admissions

Marketing/ Communications

Topic:

Using data to determine development efforts and make decisions

What are you tracking and what are you doing with it?

Ex.  Board reports, Etc.

Using data to determine enrollment efforts and make decisions

What are you tracking and what are you doing with it?

Ex.  Social media

Inquiries, Etc.

Using data to determine marketing efforts and make decisions

What are you tracking and what are you doing with it?

Ex.  Social Media reports

Parent Surveys

Etc.

 

12:00-12:45  Lunch together in Grand Foyer 

(Backup locations for larger groups:  Chorale Room)

 

12:45-2:00pm

Session 2

Development

Admissions

Marketing/ Communications

Topic:

Donor Communications

How do you thank your donors?  Engage your donors?  Report back to donors?  Report on fund performance?  How do you communicate individually to donors and publically.

Managing the funnel.  What are the strategies you use?  What sales initiatives are underway in the admissions office?

Internal Communications

How do you communicate you’re your parents?  What effective tools are you using to talk to your parents?

How do you communicate about extracurricular activities?

Athletics?

Do you communicate enough?  Too much?  What do you have in place in your school to communicate with your constituency?  What different mediums do you use? What is effective? 

 


2:15-3:30pm

Session 3

Development

Admissions

Marketing/ Communications

Topic:

Constituency Engagement

How to engage various constituencies?

Parents of Alumni? Grandparents? Foundations and organizations that give grants?  Alumni?

How do you use students, parents, and ambassador programs in your admissions process?

External Communications

To the community

Marketing trends?  How are you marketing to different age groups?  What is the best ways of getting information out to people?  What is effective?  What unique things have you done?

How do you use word of mouth and your ambassadors?  What trends do we see in marketing and how are we taking advantage of those trends?

 

3:30 pm – Afternoon Break in Grand Foyer

4:00-5:15pm

Session 4

Development

Admissions

Marketing/ Communications

Topic:

Open Roundtable Discussions On Other Topics that have come up during Institute or are Unanswered.

Open Roundtable Discussions On Other Topics that have come up during Institute or are Unanswered.

Open Roundtable Discussions On Other Topics that have come up during Institute or are Unanswered.

 

w Shuttle back to hotel for break w

7:00pm Shuttle pick up at hotel

7:00pm - Braves Game or Dinner on the Marietta Square 



Wednesday, June 21  

 Breakfast at hotel

9:00am – Shuttle pick up at hotel, check out

9:30-11:00am – Final Session- Question submission – Material Exchange & Group Discussion – Chorale Room

11:00-11:30am – Small Groups in Professional Area - Prayer requests, pray together

 

 

 

This is a member-school only event.

Don't know if you are a member school?

Member schools are schools who have made application to CESA or completed the review.  Candidate Schools, Provisional Schools, and Members of Council qualify as member schools. 

Check here to see if your school is in one of the above categories.